DR Gaming Technology™ provides probably the largest selection of jackpot configuration options in the world. Can you explain to readers a little more about how jackpots can be tailored exclusively for specific loyalty levels as well as the options they provide operators?
Historically, casino operators would purchase or lease a jackpot system with its own patented theme, game, and machines, and as such be limited to the slot machines, themes and configuration parameters defined by that manufacturer.
As player demands have evolved, the above scenario has become more and more restrictive with an expectation now of multi-level jackpots and features on almost every machine. What our system-driven jackpot technology affords operators is a cost-effective and player-centric solution that is extremely flexible and easy to implement, with the ability to now integrate our jackpots into existing slot machines on their casino floor.
Due to the fact that our jackpot technology is driven by and out of our CMS, casino operators are able to configure any number of reward parameters, whether they be based on the loyalty levels you refer to, or playing time, average bet, time of day, birthdays, points earned or any number of other possible parameters or combinations thereof.
In addition to the above, what our drMediaManager then provides operators is the ability to design their own themes too; all in all an extremely powerful technology solution that, when managed well, should consistently surprise and delight players.
The philosophy at DRGT™ is that cashless propositions complement perfectly with your jackpot offering. Please, can you explain?
Cashless as a win-win for players and operators alike is a given; that said, we are of the view that even more can be had from the data acquired as a result of cashless gaming when that game play data is leveraged to drive local and/or wide-area jackpots.
When presented with third-party jackpots, in other words stand-alone products that are delivered with their own hardware, configuration and reward options (as referred to earlier), operators are limited in terms of what they can and can’t do with that product; whereas if their jackpots are system-driven, as in our case, the options are almost limitless.
Jackpots and cashless gaming can, and in many cases do, operate independently, but with all of the game play data that cashless provides operators it really does make sense to utilise that in every effort to make a player’s visit as entertaining, as rewarding and as personalised as possible. Our technology does that.
Can you explain cashless and cardless systems, and their capability to assign better game play data to specific players?
Can you explain what is meant by ‘Player First’?
‘Player First’ is our design mantra. Without their players operators would not be able to operate, and if they’re not operating neither are we.
Notwithstanding the fact that operators are our primary customer, if the solutions we provide them to operate and manage their casinos do not ultimately make for a better player experience then we will have failed them as a service partner
What are amongst the main objectives for DR Gaming Technology™ in 2022?
Our goal was to get to 100,000 installed devices by the end of 2021; it is a goal we have had to, understandably, adjust; that being said, the progress we have made, particularly in the last 10 months or so, remains extremely encouraging.
The upswing we have seen has not just been in terms of new business partners, but also as a result of the augmentation (and upgrade) of our product offering at many of our existing partners. What I am referring to here are things like the addition of our system-based jackpot technology or the expansion thereof, the adoption of cashless, as well as operators who have opted to add our table management system to their CMS. Systems and jackpots remain at our core, and will always be our strategic focus.