Instagram is an important marketing tool. With nearly 1.39 billion active users per month, the platform hosts 28% of the world’s internet users. Whether you are a creator or a brand/business, it is important to put out quality content to tap into the potential reach of Instagram. However, this is easier said than done.
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It is important to understand the Instagram algorithm and optimize your content according to it. It can be overwhelming if you are new to the platform or content creation. We can help with this!
Here are a few strategies that can help you create better quality internet to get a wider reach.
Knowing Your Audience
It is important to know your audience. This includes identifying the age, hobbies, gender, interests, ideological views, etc. of your target audience. Knowing your target audience is the first step to good quality content that is relevant. Furthermore, figure out their Instagram usage habits. This would include how often they use the platform when they are the most active, and the other accounts they follow.
Keeping Track of Performance
One of the biggest mistakes people make is not keeping a track of their performance on the platform. Use the Instagram analytic tool to keep track of the key performance indicators. These would include the number of followers you gain, how well the hashtags are performing, and your follower engagement rate. You can adjust your content strategy to optimize these metrics to gain followers and grow as a creator.
This approach includes delving into different content formats and types so you can reach a wider audience with different interests. Netflix is a great example of this. The streaming giant regularly posts content of different genres with captions that are meant to attract audiences with different tastes. This does not have to put extra pressure on you for creating content that you do not resonate with. Instead, it provides an exciting opportunity to experiment with different format types if you please.
Captions and Hashtags
Not using relevant hashtags on your post is not a good practice. Content is being uploaded constantly on Instagram. Your post will eventually get lost in the Instagram feed if you do not use hashtags. Hashtags make it easier for users to discover your post as they link specific keywords to your post. When users search that particular keyword, your post will appear in the mix.
It is important to pen down good captions that align with your online persona and urges individuals to engage with the post.
Keeping an Eye on the Competition
It is important to stay aware of what your competition is up to. Research your content niche and fellow creators. You can even follow them to stay updated on the content they are producing. This can be an excellent way of identifying good and bad content creation strategies. You can adopt successful policies for your content and stay away from tactics that have not worked out well.
By posting sporadically, you are doing yourself a disservice. It is important to consistently post content to reach a larger audience. This is because social media platforms tend not to push accounts that post occasionally. Your audience follows you to see the content you make and keeping them waiting for too long will disappoint them. To be successful on the platform, consistency is necessary.
Collaborating With Other Content Creators
Nearly 90% of marketers believe that collaborating with other influencers can be effective in gaining a following. It is important to pick the right influencer who has a sound knowledge of the target audiences and makes content that coincides with yours.
Content is the most important factor contributing to growth on a social platform. If you have been consistently putting out content yet have not been successful in gaining an audience, the content you are making may be the problem.
To create good quality content for Instagram, it is crucial to understand your target audience and tailor the content to their needs and preferences. We hope these strategies can help in your content creation process.