Google prioritizes mobile-friendly websites in its search results, so you should ensure that your website is optimized for mobile devices. Listed below are five things to consider to optimize your website for mobile devices. Ensure that the links are spaced far enough apart to make them accessible on mobile devices. Forms should be short and easy to fill out. Filling out forms on a computer screen is easier than on a smartphone screen. Adaptive design offers a more customized experience on every device.
Links Are Easily Accessed on Mobile Devices
To make sure your links are easily accessible on mobile devices, you should always use adequate spacing around them and within each element. The Apple Human Interface Guidelines recommend 44pt x 44pt for touch targets, though some guides recommend less. It’s still a good starting point and will avoid fat-finger problems. However, if you’re not sure how to implement this, you can follow the guidelines.
Forms Are Crucial for Data Collection
Having forms on your website is important for data collection and marketing. By using a form on your website, you can gather insights into your audience. These forms are useful for logging in and out of customers, making purchases or bookings, and even signing up for newsletters. You can also gather insights on how you can improve your marketing strategy. Here are some tips to make your forms more attractive and user-friendly:
When designing a mobile form, take into account that mobile keyboards aren’t always responsive. Ensure your forms take up the full width of a mobile device to avoid issues caused by zooming. You can use a CTA to direct people to your form. You can also make your forms responsive to different devices. Forms are essential for data collection on a mobile friendly website.
Adaptive Design Offers A More Customized Experience
Adaptive design, also called mobile-first design, is a type of website that adapts its layout to the size of the device that is viewing it. It is also known as a responsive design and is currently the most commonly used method for websites. Its major benefit is flexibility, as it can be adjusted for different screen sizes. However, an adaptive design is labor-intensive to implement, and it may not be the right choice for all websites. For a mobile-friendly website, you can hire a software development team.
Adaptive design can be a complex process for a UX designer, as it involves anticipating the type of device the customer uses to interact with the website. This is particularly problematic when designing for just two or three screen sizes. Even more problematic is the fact that the experience on these devices might be different than what the user is actually expecting. Adaptive design is most effective when redesigning an existing website, rather than implementing a new one.
Google’s Algorithm Prioritizes Mobile Friendly Websites
While the majority of internet users still search using their desktop and laptop, over half now use mobile devices to access the web. About four percent use tablets instead of a desktop to perform searches. So, it is no wonder that Google is making these changes to its algorithms to ensure that websites are more mobile-friendly. With over half of web users accessing the internet using a mobile device, the change is expected to affect the way millions of people shop.
The mobile-first indexing is a major change in Google’s ranking algorithm. Instead of creating a separate index to prioritize mobile-friendly websites, Google now uses one single index to serve results. This change may affect the way some sites rank in search results, causing them to be relegated to the back pages. As a result, slow and difficult sites may not see as many visitors as they would otherwise.
Avoid Placing Hyperlinks and Buttons Near Each Other
Placement of buttons and hyperlinks on a mobile page is crucial. It is difficult to use the thumb on a four-inch screen, so they need to be large and separated from each other. If buttons are too close to each other, the user may be forced to tap several times to reach the desired location. Avoid using pop-up windows on mobile websites. Try using Google’s mobile friendly test tool to evaluate your site’s mobile compatibility. You can use this tool to check any URL for free, so take advantage of this great resource.